Editor’s note:Tom Goodwin is senior vice president of strategy and innovation at Havas Media.
Quality news content providers are between a rock and a hard place. The second-worst decision they could ever make is to give their content for free for Facebook to host, but probably the very worst one is not to.
It all feels a bit like the music in 2006 doing deals with streaming services, it offers them a chance to reach more people, to put music in the hands of people who perhaps would never pay for albums, but at the same time risks devaluing the content, almost intrinsically because access is made more easy.
Newspapers like the New York times are like many legacy companies facing the deeply unfair reality that they tooled up and invested for another age. Like taxi medallion owners, stores like Borders or Blockbusters or manufacturers like Kodak, they’ve…
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