The New York Times And Its Faustian Pact With Facebook

The New York Times And Its Faustian Pact With Facebook


Editor’s note:Tom Goodwin is senior vice president of strategy and innovation at Havas Media.

Quality news content providers are between a rock and a hard place. The second-worst decision they could ever make is to give their content for free for Facebook to host, but probably the very worst one is not to.

It all feels a bit like the music in 2006 doing deals with streaming services, it offers them a chance to reach more people, to put music in the hands of people who perhaps would never pay for albums, but at the same time risks devaluing the content, almost intrinsically because access is made more easy.

Newspapers like the New York times are like many legacy companies facing the deeply unfair reality that they tooled up and invested for another age. Like taxi medallion owners, stores like Borders or Blockbusters or manufacturers like Kodak, they’ve…

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About AvatarNemo

V: Voilà! In view, a humble vaudevillian veteran cast vicariously as both victim and villain by the vicissitudes of Fate. This visage, no mere veneer of vanity, is a vestige of the vox populi, now vacant, vanished. However, this valourous visitation of a bygone vexation stands vivified and has vowed to vanquish these venal and virulent vermin vanguarding vice and vouchsafing the violently vicious and voracious violation of volition! The only verdict is vengeance; a vendetta held as a votive, not in vain, for the value and veracity of such shall one day vindicate the vigilant and the virtuous. Verily, this vichyssoise of verbiage veers most verbose, so let me simply add that it's my very good honour to meet you and you may call me V.

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