Only two companies have apps with over 1 billion Google Play downloads, and the other is Google. Today Facebook proved just how big a business replacing SMS can be, as its leader David Marcus announced Messenger has now been downloaded over 1 billion times on Android. It joins Facebook and WhatsApp, and Google’s Gmail, YouTube, Search, and Maps in this very exclusive club.
Messenger’s strategy of layering modern mobile sharing features over a speedy texting app has paid off, and it looks like Facebook’s just getting started. With VOIP, video calling, stickers, voice clips, peer-to-peer payments, location, and a whole platform of third-party content creation apps, Messenger wants to own every way you communicate. And it partially is for well over 600 million users.
Combined with WhatsApp’s streamlined SMS alternative, Facebook controls messaging in a way that deeply insulates it from disruption. Snapchat and Yik Yak might steal a few users from…
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