Independent reports yesterday had said that Amazon’s big “Prime Day” sales event had sent the online retailer’s sales spiking. Today, Amazon is detailing the impact of Prime Day by releasing its own internal metrics. According to the company, Amazon Prime Day broke sales records, even exceeding Black Friday 2014 sales, which had been the biggest Black Friday to date, notes Amazon.
Amazon customers ordered 34.4 million items across Prime-eligible countries, the retailer reports, breaking all Black Friday records with 398 items ordered per second.
The retailer also says that worldwide order growth increased by 266 percent over the same day last year – which isn’t as remarkable, given that the same day last year was not “Prime Day.” Yesterday was the first time Amazon had ever attempted to create its own sales holiday on its site by offering discounts on its own products and services, alongside those from other merchants. Those deals…
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