How a bunch of government space geeks at NASA won the internet

How a bunch of government space geeks at NASA won the internet


In an era when the media whips itself into a frenzy over how to make things go viral, and marketers take their cues from big brands, a government entity has quickly and quietly become the darling of the internet.

Those searching for proof need look no further than this week’s Pluto flyby. After a 3-billion-mile (4.8-billion-km) journey that spanned nearly 10 years, NASA’s New Horizons spacecraft reached Pluto and snapped the most detailed images of the dwarf planet ever taken—and the internet went bananas. NASA previewed one photo directly to Instagram, where it generated over 100,000 likes in only a few minutes. The New Horizons team’s “Ask Me Anything” skyrocketed to the front page of Reddit. If you were connected to the internet around 9am US eastern time on Tuesday, July 14, your Facebook, Twitter, Instagram, and other social platforms were all Pluto, all the time.

How exactly NASA stumbled upon perhaps the greatest social-media…

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About AvatarNemo

V: Voilà! In view, a humble vaudevillian veteran cast vicariously as both victim and villain by the vicissitudes of Fate. This visage, no mere veneer of vanity, is a vestige of the vox populi, now vacant, vanished. However, this valourous visitation of a bygone vexation stands vivified and has vowed to vanquish these venal and virulent vermin vanguarding vice and vouchsafing the violently vicious and voracious violation of volition! The only verdict is vengeance; a vendetta held as a votive, not in vain, for the value and veracity of such shall one day vindicate the vigilant and the virtuous. Verily, this vichyssoise of verbiage veers most verbose, so let me simply add that it's my very good honour to meet you and you may call me V.

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