Getting your dinner to your door is now easier than ever, and thanks to the internet, almost no human interaction is required.
While phone orders dominated delivery only five years ago, the balance between meal orders placed over the phone versus those placed online have nearly switched, with internet orders on track to surpass phone orders any minute now.
In the year ended May 2010, approximately 1.39 billion phone delivery orders were placed in the US, according to market research firm NPD. By May 2015, that number had dropped to about 1.02 billion. In the same period, online orders more than doubled from approximately 403 million to nearly 904 million.
GrubHub launched its services in 2004, and has benefitted from both the early start and the change in ordering preferences. Seamless, which began offering consumers online ordering in 2005, merged with GrubHub in 2013, and the company now includes MenuPages and allmenus as well. But…
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