The WordPress.com stats helper monkeys prepared a 2015 annual report for this blog.
Here’s an excerpt:
A San Francisco cable car holds 60 people. This blog was viewed about 1,600 times in 2015. If it were a cable car, it would take about 27 trips to carry that many people.
Answer by Joel Oleson:
I've had the opportunity to sit in a small room while working at Slate Magazine a property of Microsoft at the time) sitting face to face in a small round table interview with Bill Gates in 1998. In the heat of the DOJ activity here we were in a room of Microsoft employees, plus a couple of political pundits writers in the room. One of them threw a hard ball at Bill, and not only did he stand up and swear and possibly even stamp his feet he defended his integrity and you could feel it in his response.Bill believes in his heart he was right. He didn't feel like he stole ideas from Apple. He was making a difference and innovating.While at Microsoft I spent time in Marketing and IT. While in IT at Microsoft I spent time in the boardroom with both Bill and Steve, and you could see how they ran the business. Business was a very personal.Microsoft is it's employees, and integrity and legal review is part of the culture. Microsoft is focused on being first and best. If they can't be first and best, they want to be coolest. They aren't afraid to compete and outlast the rest. There is required internal training for all departments around trustworthiness, legality and ethics.In my years in the industry I haven't seen a company more focused on ethics than Microsoft. That doesn't dismiss the energy, passion and ability and focus to beat the competition.
Answer by Andrew Krebs-Smith:
You can make an unknown brand compelling in social media by engaging with users who self-identify as members of your target audience, showing them where they can get what they’re looking for. With a limited budget, a large-scale campaign may not be feasible. In this case, focusing on reaching out to individual people, or groups of people, is a more cost-efficient way to position your brand as compelling to the people who matter most. Twitter is an effective tool for doing this because you can access the billions of conversations occurring all over the world. Think of keywords your target audience might be tweeting about. If it’s a local business, as you mentioned, you can narrow down the search results by location on search.twitter.com.
An example of how this can be put into practice is in regards to a client we worked on not too long ago. The brand was a local women’s gym, one that had a unique offering: a stiletto workout class. Using search.twitter.com to unearth all of the people in the NYC area who were tweeting about stiletto workouts, we were able to reach out and let them know where they can find exactly what they’re looking for.
How do you make an unknown brand compelling in social media?
Miracle on 34th Street
View original post 473 more words
Answer by Stephen Jeske:
Ask 49 people the best way to generate traffic and you'll probably get 49 different answers. Instead of offering up yet another opinion, I suggest you research your competition to see how they are getting traffic.One tool you can use is SimilarWeb.com – Competitive Intelligence Tool which has both paid and free versions. Personally, I find that the free version contains a wealth information. Here's a screen shot to give you an idea:So if you see that you competitor(s) are getting most of their traffic from Search, then it's probably a good idea to focus your efforts on SEO. On the other hand, if Social is generating a boat load of traffic, then SMM is most likely where you'll want to spend your time. (The SimilarWeb report even shows you what social media platforms are generating the traffic.)You'll need to dig deeper than this in order to make an informed decision. But at least this is a good start in the right direction.Base your decisions on data as opposed to opinion and you'll get better results.Every situation is unique and what may work in one case might totally flop in another. So let the data guide you.
What is the best way to get traffic on your blog? SEO, SMM, PR, etc?
In Italia si investe poco nelle start up: dopo il primo Open Summit delle Start Up Italiane organizzato da StartUp Italia! la questione appare chiara. Tristemente vero è che gli investimenti per le start up in Italia solo 2,8 miliardi di euro.
La giornata, presentata da Riccardo Luna, digital champion italiano, ha interessato l’intero ecosistema nazionale e internazionale di giovani imprenditori che con le loro imprese e idee offrono soluzioni, strumenti, e tecnologie innovative su più livelli. Le Start Up italiane sono un cosmo variegato e multiforme (circa 5.044), raccolgono risorse, creano lavoro e strumenti in tantissimi campi: food, data science, medicina, biomedica, hi-tech, internet of things, ricerche di mercato, cloud, e-commerce, app, pianificazione investimenti per enti pubblici e per privati.
Le 100 migliori start up italiane censite sono state al centro dell’evento e tra queste, dopo una votazione effettuata da 50 giurati, è stata premiata miglior start up…
View original post 462 more words
