Each successful social network explores a certain element of social connection. They have a bouquet of well thought-out features, accompanied with a smart design, marketing strategy, and brand reputation. All this comes into play in order to make a unique user experience that convinces people to sign-up and keeps them coming back. In an interview with Neil Degrass Tyson, Biz Stone describes social networks more as an art form, and focuses on the feeling you get from using one. The Impact of Twitter on Society with Biz Stone – StarTalk Radio Show by Neil deGrasse Tyson"
When I was in High School, if you didn't have a Facebook, you were missing out on an important paradigm of social interaction. Even still, the majority of young teenagers use Instagram now, even NASA posts exclusives to the app; NASA Teams Up with Instagram To Debut Pluto Surface Photo
These are the 2014 statistics from the Social Networking Fact Sheet of the Pew Research Center.
As of September 2014:
- 71% of online adults use Facebook
- 23% of online adults use Twitter
- 26% use Instagram
- 28% use Pinterest
- 28% use LinkedIn
Facebook Features, What's Missing?
A new feature I'm excited to try is the ability to send and receive money via private messages. There are no fees, and it's as easy as sending a text. In the future, I'd like to see Facebook work on making it easier for people to easily crowdsource projects, kickstarters, and charities.
Facebook's digital assistant, "M", is another new feature that looks promising. Dave Marcus unveiled it as follows;
"Today we're beginning to test a new service called M. M is a personal digital assistant inside of Messenger that completes tasks and finds information on your behalf. It's powered by artificial intelligence that's trained and supervised by people.
Unlike other AI-based services in the market, M can actually complete tasks on your behalf. It can purchase items, get gifts delivered to your loved ones, book restaurants, travel arrangements, appointments and way more."
Tagging on Twitter is pretty incredible. It's helped users raise the public voice, challenge corrupt businesses and officials, and even organize revolutions. Twitter Revolution: How the Arab Spring Was Helped By Social Media
Because of the way Twitter can raise the people's voice, public entities have less autonomy over their brand reputation. Advertising is said to be more democratic, even conversational between buyer and consumer. Twitter Marketing
Twitter, What's Missing?
Everything you need to know about Twitter's missing features, or what it could potentially be, you can find here; Twitter Live — STARTUPS + WANDERLUST + LIFE HACKING
And here – Introducing the Tweetstorm ™ — STARTUPS + WANDERLUST + LIFE HACKING
Or to see what Twitter's working on behind the curtains – Twitter's new 'Project Lightning' could dramatically change how people experience live events
Sometimes, it's not what you can do, but what you can't do that matters, and restricting a user's ability has been a continual source of success in social networks.
- Snapchat makes everything disappear, mimicking the style of a real-life conversation.
- Twitter's 140 character limit turns posts into individual thoughts. A Tweet is like a single cell, the collection of which forms a multicellular organism that acts as the people's voice.